Content creation on Instagram can be a troublesome affair, especially if you are a beginner. While creating content can be rewarding but it takes lot of efforts and challenges. But it is necessary for your profile’s engagement and reach. Here are some common challenges people face when creating content and strategies to overcome them.
Challenges
1. Consistency
- Problem: Scheduling the content and posting it quite manageable. But maintaining consistency in posting schedule can be difficult due to numerous reasons, including time constrains or creative block.
- Solution: You can use content calendar and schedule posts in advance in your free time for the week if you know your time is busy. You can use Later or Hootsuite for the scheduling and posting content.
2. Engagement
- Problem: True and meaningful engagement is what people crave for the most. But getting genuine likes, comments, shares can be tough, especially on Instagram where algorithms are always on a move.
- Solution: Invest in quality, relevant and engaging content. Respond to the comments and messages. Use features like polls, questions, in the stories to increase engagement.
Additionally, invest in good Instagram likes and engagement service provider like Powerlikesstore. Buy Instagram likes from them as credible players always tend to deliver high quality engagement to boost your content’s reach.
3. Creating Quality Content:
- Problem: Visually appealing content creation and high quality content often requires creativity and skills. Being creative often, for one person is a challenge.
- Solution: Always invest in a good software and equipment. Professional editing tools like Adobe Lightroom, Photoshop or Canva can be great. Additionally, Try building a creative team, so if one goes through a creative block others will act as a backup while offering creative assistance.
4. Putting Up with the Algorithm
- Problem: Change is the only constant. And Instagram’s algorithm took it very seriously. It keeps changing always, making it a challenge for the people to cope up with it ultimately affecting the visibility of the posts.
- Solution: Keep yourself updated with the platforms. Check what others are doing different, you’ll get a slight idea of where the algorithm is moving. Always remember to stick to your roots and give out your genuine and best.
5. Audience Growth
- Problem: Gaining an audience and growing them organically can be slow and challenging.
- Solution: partnerships are a great way of boosting your audience. Collaborate with influencers, and participate in online discussions. Run contests and giveaways. Additionally, you can buy likes to gain an upper hand in the post visibility. But consider buying likes from credible providers.
6. Content Ideas:
- Problem: Coming up with the content ideas can be daunting. No one can be a creative genius 24/7 (at least humans).
- Solutions: If you are in a dilemma of whether to create a new content or just stick to your posting schedule. Just focus on repurposing the content across different formats. Follow the trends in your niche by using tools like Google Trends.
7. Dealing with Negative Feedback:
- Problem: As much as praise is motivating, double the intensity is of negative comments isdemotivating. It can even harm your brand image.
- Solution: Even if your emotions are all over the place, you have to handle negative feedback professionally. Respond to the comments politely, understand their point of view, and address the concerns raised accordingly. Ignore the trolls and take the constructive criticism to improve your content.
Overcoming the Challenges
1. Content Planning:
- Watch your themes or campaigns and then plan your content around it accordingly.
- Create a batch of content well in advanced to cover up for dry idea days.
2. Engagement Strategies:
- Never underestimate the power of call-to-actions in your captions. Always have a great CTA that’ll drive your audience to take actions.
- Interact with your followers in real-time, use live sessions on Instagram.
3. Investing in Tools:
- use and invest in the editing tools for your posts and if possible try scheduling your posts for unfortunate times.
4. Staying Updated:
- stay updated on the algorithm changes. How? You can follow Instagram’s official blog and social media news sites. Additionally, consider joining media forums and groups for shared insights.
By following the course challenges and adopting and analysing them with proactive strategies, you can create a content that is compelling and which resonates with your audience that will help you get closer to your marketing goals.