Reasons you aren’t getting or losing Instagram followers

Social media is nothing without its follower base. Whom do the social media influencers post on the platforms for? It’s their audience,who likes and consumes their content. But one can only grow if their followers are growing. Building a strong following on Instagram can be challenging. Many people lose or find it difficult to pull an audience; if you are too, the below might be some of the reasons for it and how you can tackle them.

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1. Unoptimized Profile and Bio

The very first thing that a visitor notices is the bio and profile. Ask yourself what attracts you the most at first sight of an Instagram account? It's obviously an eye-catching bio, right? A vague or incomplete bio can make it difficult for the people to understand who you are and why they should follow you.

Craft and use a clear, concise, and compelling bio and complete the profile with relevant links, which will make you easier for users to find and follow you.

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2. Lack of Engagement

Instagram is a social platform, and if you’re not socializing on a social platform, then there is something wrong with your social media strategy. If you’re passing up the opportunity to engage with your followers or the users, you are losing a big opportunity to present yourself and your expertise and build lasting relationships.

Take time to like, comment, and share posts from your followers and other accounts in your niche, and respond to the comments on your posts and engage in conversations.

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3. Unengaging Content

Low-quality media, like really awful photos and videos can turn off potential followers. The content on Instagram is visual so the quality is foremost. Most people don’t understand that the content doesn’t appeal to the audience and won’t get any engagement. Experiment with different types of posts, like photos, videos, stories, etc., and see what gets more traction.

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4. You come across as Self-centred

Collaboration opens doors for new opportunities. Networking is essential to get to know other people’s audiences. Engage with other users and influencers in your niche. Your comment on their content can attract their followers to your page. Ask actively for their partnerships, brand, and other accounts. Create and engage in shoutouts, joint giveaways, or co-created content.

5. Overly Promotional Content

While promoting your products or services is essential, overly promotional content can be off-putting. Mix promotional posts with valuable, entertaining, or informative content to keep your audience interested.

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6. Boring Captions

Captions are just as important as the visuals. Make use ofon point and interesting captions. Craft engaging, entertaining, and informative captions to draw in your audience and encourage interaction.

7. Incorrect Hashtags

Hashtags help increase your content's visibility. Using random or overly popular hashtags can make your posts get lost in a sea of content, reducing their visibility. Use relevant and trending hashtags to reach a broader audience. Avoid overloading your posts with too many hashtags; 2-5 relevant hashtags per post are usually sufficient.

Research and use relevant and specific hashtags that align with your content and target audience. Mix popular hashtags with niche ones to increase your chances of being discovered.

8. Unlinked Social Media Accounts

If you are present on other social media platforms, which you should be and have a good following on them, link them to your Instagram profile. This will call the followers from the platforms to integrate and grow internally on each platform.

9. Inconsistent Posting

If you’re not posting regularly, there’s a lot of fish in the sea for your audience to catch. Regular posting helps to keep your audience engaged and retain followers. Your inconsistency can make your audience forget about you.

Develop a content calendar and stick to it. Aim to post at least once a day or a few times a week at the very least.

10. No Authentic Voice

If your content lacks personality or seems too generic, it can be hard to build a loyal following. Develop an authentic voice that resonates with your audience. Share your personal stories, experiences, and opinions. Authenticity helps build trust and makes your content more relatable.

Growing your Instagram following requires a strategic approach and consistent effort. By addressing these common pitfalls, you can enhance your profile’s appeal and foster a loyal and engaged community. Remember, success on Instagram doesn’t happen overnight; it’s about building genuine connections and providing value to your audience. Happy posting!

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