Building an Instagram Video Strategy From Scratch

Instagram is the best visual content exhibition platform available today. Video posts are a way to grow your Instagram quickly and steadily, organically reaching a larger audience. A robust Instagram video strategy isall an influencer, a brand, or just a normal person looking to grow their handle, needs to have a strong presence. This blog is a comprehensive guide to build an effective Instagram video strategy from scratch.
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Types of Videos on Instagram

Instagram offers several video formats, each having its unique benefits:
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1. Instagram Feed Videos

  - Duration: Up to 60 Minutes.

  - Best for: Quick updates, promotional snippets, and highlights.

  - Tips: Ensure the first few seconds of the video are captivating to grab attention.

2. Instagram Stories

  - Duration: 60seconds per story, can create as many stories as you need.

  - Best for: Behind-the-scenes content, day-to-day updates, and engaging with followers through polls and questions.

  - Tips: Use stickers, gifs, and text overlays to make your stories more engaging.

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3. IGTV

  - Duration: Up to 60 minutes.

  - Best for: Long-form content like tutorials, interviews, and detailed product reviews.

  - Tips: Break down the content into segments to maintain viewer interest.

4. Reels

  - Duration: Reels have duration of Up to 90 seconds.

  - Best for: Creative, entertaining, and humorous content that can go viral, similar to TikTok.

  - Tips: Utilize trending music and hashtags to increase reach.

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5. Instagram Live

  - Duration: Up to 240minutes (4 hours).

  - Best for: Real-time interaction with followers, Q&A sessions, and live events.

  - Tips: inform youraudience about the live beforehand.

Tips for filming and Editing videos

Quality filming and editing are critical components of your video:

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Filming Tips:

  - Lighting: Use natural light whenever possible. Invest in a ring light for indoor shoots.

  - Stability: To avoid shaky footage try to use a tripod or invest in a stabilizer.

  - Sound: Ensure clear audio. Use an external good quality microphone if necessary.

Editing Tips:

  - Software: Tools like Adobe Premiere Pro, Final Cut Pro, or mobile apps like InShot, VN, and Splice are excellent for editing.

  - Consistency: Maintain a consistent style and theme across your videos.

  - Length: Keep videos concise. Delete the parts to keep the audience engaged.

  - Captions and Subtitles: Add interesting captions and subtitles to make your videos accessible to a wider audience.

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How to grow and promote your videos

Organic Growth:

  - Hashtags: Use relevant hashtags to increase discoverability.

  - Engagement: Make it a point to Interact with your audience through comments, likes, and direct messages.

  - Collaborations: Partner with influencers and collaborate with brands to reach a broader audience.

  - Cross-Promotion: Share your videos on other social media platforms and link them in your blog orwebsite.

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Paid Promotion:

  - Instagram Ads: Use Instagram ads to promote your content to a specific demographics.

  - InfluencerMarketing: Pay influencers to promote your videos to their followers.

  - Sponsored Posts: Use sponsored posts to promote your content.

Buying Instagram Likes

Buying Instagram likes can be a useful strategy to boost your visibility and efforts

Why Buy Instagram Likes?

  - Social Proof: More likes can make your content appear worth engaging, more popular and trustworthy.

  - Algorithm Boost: Higher post engagement can improve chances of your content to be featured on the Explore page.

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Best practices to Buy Likes:

  - Choose a Reputable Service: Start with researching and selecting a service that offers authentic service with genuine likes from real accounts.

  - Start Small: Take trial or begin with a small number of likes, this helps you to test the service’s reliability and quality.

  - Timing: If you have a monthly package you don’t have to worry, but if you purchase likes after posting a particular post then buy likes immediately after posting to maximize the impact.

Conclusion

To build an Instagram video strategy from scratch, it is important to understand the different video formats available, when to use one, filming and editing techniques, and applying both organic and paid promotion strategies. By using these tips you can enhance your Instagram presence.

Start experimenting with these tips and watch your Instagram video presence grow.

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