6 Ways to Find Instagram Influencers for Your Next Campaign

According to a data in one of the Forbes’ article, more than 50 million people worldwide consider themselves creators, but the vast majority are amateurs. And the creator economy is estimated to be worth more than $100 billion. Influencers hold a noteworthy sway over consumer behaviour, which makes them priceless assets for any kind of marketing campaigns.

A right collaboration can drastically change the engagement, which as a result will drive the sales. However, finding one can be a task. Here, we list down 6 ways you can find influencers that align with your brand goals for your next campaign.

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1. Utilize Influencer Marketing Platforms

Some platforms like AspireIQ, Upfluence, and HypeAuditor offer robust databases and information about the influencers budding and doing great in various niches. They offer metrics that are influential in making informed decisions, such as engagement rates, Instagram likes, demographics, etc. You can play around with the filters and pick and choose influencers that align with your brand goals.

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Why Use Them?

- Efficiency: You can save up your search time with automated searches and advanced filters.

- Data-Driven Decisions: You can get detailed analytics of each factor required to make informed decisions.

- Streamlined Communication: Most sites allow you to manage campaigns, communications, and contracts with the influencers and its handy when you have everything at one place.

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2. Hashtag and Keyword Searches

Start by using keywords that are relevant in your industry-brand-or campaign. Next, you can try searching for popular hashtags in and around your industry and brand and find influencers who are more frequently engaging with your niche. For instance, If you have a brand around health and fitness, hashtags such as #fitness or #workoutroutine can help youget targeted results.

Steps to Follow:

- Identify and list down all the relevant hashtags and keywords.

- Use search to find out the post associated with the tags.

- Shortlist and review the profiles that appear most underthe hashtags and study their influence and engagement.

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3. Leverage Social Listing Tools

There must be someone somewhere talking about your brand so, Social listing tools help to track mentions of specific keywords, hashtags, and brand names and mentions across media platforms. Tools like Brand24, Mention, and Sprout Social allow businesses to monitor the conversations around the brand and industry. When brands analyze the mentions and the conversations it helps them to get an idea about who is already talking about the brand or other relevant topics.

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Benefits:

- Discover Organic Advocates: You can find influencers who are naturally aligned and interested in your brand.

- Stay Updated: You can keep track of trending topics and influencers.

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4. Analyze Competitor Collaborations

Observe who your competitors are collaborating with. This can provide some crucial insights. If a specific influencer that you analyzed is working well for the competitor’s campaign, you can consider them for your campaigns too. And don’t worry you’re not poaching them, it’s perfectly alright, as the influencers are on a contract for a specific timeline or campaign. Assess the campaign’s success by an influencer and then onboard accordingly.

How to Analyze:

- Follow and note the influencer partnerships of your competitors on Instagram.

- Study the engagement onthese sponsored posts.

- Consider the influencer’s overall relevance with the brand’s overall values and your community.

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5. Engage with Your Own Followers

Sometimes the best things are right under your nose. Same is with the influencers. Your followers are following because they are passionate about it. Your followers can even be your great advocates. Engage with them and identify those with ample followings, you can find a collaboration in your follower.

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Steps to Identify:

- Show engagement, reciprocation, and love to your followers through likes, comments, and dms.

- Note the followers who have a good following and who regularly engage with your brand.

- Offer them collaboration opportunities while putting forth their commitment and existing loyalty to your brand.

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6. Use Google and Blogs to Find Influencers

Google is the best and go to place to search anything, even influencers. You can get a curated list of preferred influencers just with a single click or get a listicle on a blog. Below are some techniques you can follow to search on google.

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a. Google Search Techniques:

- Specific Keywords and Phrases: Keywords or phrases matter a lot for your results to appear in your favor or against your favor. Use terms like “top [industry] influencers,” “best [niche] influencers 2024,” or “influencers for [specific product/service].” For instance, If you are looking for Tech influencers, you can try searching “top tech influencers 2024.”

- Local Search: If you have a campaign that is targeted to a specific region, you can include keywords based on location like, “top tech influencers in Canada.”

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b. Influencer Lists on Blogs:

- Industry-Specific Blogs: There are many blogs that publish a list of top annual or seasonal influencers. If you research closely, you’ll find some of them even post about their detailed profile, such as Average Instagram likes, Follower count, engagement stats, and their campaigns.

- Influencer Roundups: Some reputable sites sort and categorize the influencers with followers and niches. Search for these round ups to make your search process easier.

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Note:

Always remember to Cross-Reference Information. Verify influencer data by cross-referencing the information you find in your research with the other sources like social media profiles and other available sources. Additionally, make sure the sorted influencer is still apposite just in case because an influencer who had a great influence a year ago might not have the same sway today.

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Following the successful Influencer search for your brand. You can also try buying Instagram likes services wherein your posts would get an additional boost when you buy likes. Make sure to purchase them form a reputable service provider as they provide likes form genuine and real accounts.

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Conclusion

Finding right influencer is not as overwhelming as it seems. By using and following the tips in the above-mentioned points, you can definitely find the influencers who are aligned with your brand or campaign goals. A successful partnership is stood upon authenticity and alignment with each’s values. Investment in research can help you get the right partner and significantly impact your campaign.

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